Page 8 - NLN Feb20 Edition

MBRC MAYOR TO FACE COURT

AFTER THE FIRES

What Now?
What Now?

The Morrison Government has announced a $76
million Tourism Recovery Package to support fire-
affected regions and the broader Australian tourism
industry and is encouraging locals and international “My message to anyone
visitors to go on a holiday to support the regions thinking about a holiday,
doing it tough. from here or overseas,
is that Australia’s towns
With Prime Minister Scott Morrison saying Australian tourism
is facing “its biggest challenge in living memory”, it is clear and our incredible parks
that the road to recovery will not be swift, that government and beaches are open for
action is required and that it is not just the tourism sector business and they need
that will suffer. your help”.
According to ‘Tourism 2020’, which is a whole of government
and industry initiative to build resilience and competitiveness
in Australia’s tourism, the tourism industry is one of five super
growth industries driving the future prosperity of Australia.
With foreign countries issuing warnings about travelling to
Australia, there is no doubt that tourism businesses in fire
affected regions will be severely impacted by cancellations
and collapsing booking numbers, however the flow on
effect is something yet to be seen and entire communities
will be impacted over the coming months.
Amid the bushfire devastation, Tourism Australia has paused
its’ $15 million overseas television campaign “Matesong”,
featuring Kylie Minogue.
Under the $76 million dollar package, $20 million has been
allocated to a domestic marketing campaign which will
swiftly get underway to get locals moving and $25 million is
allocated to an international campaign to reignite the foreign
visitor market.
Tourism Minister Simon Birmingham has said, “My message
to anyone thinking about a holiday, from here or overseas, is
that Australia’s towns and our incredible parks and beaches Fire affected regions. Image source: https://www.emsina.org/
are open for business and they need your help”.